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BlueRoads Builds On Technology Leadership With Patent


SAN MATEO, Calif. – BlueRoads Corporation, a channel management Software-as-a-Service (SaaS) company, announced that it has been awarded patent number 09,514,997 by the United States Patent and Trademark Office for its unique pull-based lead distribution methodology. Demonstrating its technology leadership, the BlueRoads pull-based lead distribution methodology provides an efficient way for motivated and available partners to pull leads for active follow up, ensuring leads get into the right hands at the right time.

BlueRoads’ patented methodology is part of the BlueRoads Channel Management Suite, the company’s leading-edge channel management software that helps companies market and sell more effectively through indirect channels. The unique pull-based lead distribution methodology allows the available and interested individual salesperson to self-select leads for active follow-up. This is extremely important because in the traditional “push” model there is no clear measurability and no v

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Your invention may already be patented.

Public users may perform preliminary searches of patent information in a variety of formats including on-line, microfilm, and print at the United States Patent and Trademark Office (USPTO) Public Search Facility located in Alexandria, VA. State of the art computer workstations provide automated searching of patents issued from 1790 to the current week of issue. Full document text may be searched on U.S. patents issued since 1971 and OCR text from 1920 to 1970. U.S. patent images from 1790 to the present may be retrieved for viewing or printing. Some foreign patent documents are available.

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Descriptive Mark

Definition:
A mark is considered merely descriptive if it describes an ingredient, quality, characteristic, function, feature, purpose or use of the specified goods or services.

Parent Application

Definition:
The term "parent" is applied to an earlier application of the inventor disclosing a given invention.

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